Juicy has been upcycling way before the concept was even popularized.
From 2005 to 2014 Sonia worked alongside founders Pamela Skaist-Levy and Gela Nash-Taylor, and later with President LeAnn Nealz.
During these 9 years, Sonia built and led the Concept, Design, and Graphic teams, creating culturally relevant, high emotion products that captured the spirit and glamour of the LA lifestyle.
Upcycling excess fabric into the future collection was standard practice. Two particular highlights include the limited edition silk scarf dress, made from locally sourced vintage scarves. and the creation of a new line, Bird created with 100% upcycled fabrics.
During these 9 years, Sonia built and led the Concept, Design, and Graphic teams, creating culturally relevant, high emotion products that captured the spirit and glamour of the LA lifestyle.
Upcycling excess fabric into the future collection was standard practice. Two particular highlights include the limited edition silk scarf dress, made from locally sourced vintage scarves. and the creation of a new line, Bird created with 100% upcycled fabrics.
PRODUCTS DEVELOPED
Juicy Couture Collections
from 2005 - 2014
Couture Couture Collections
from 2006 - 2009
Bird by Juicy Couture
from 2010 - 2012
from 2005 - 2014
Couture Couture Collections
from 2006 - 2009
Bird by Juicy Couture
from 2010 - 2012
CREDITS
Imagery: Courtesy of Juicy Couture
Photography: Inez van Lamsweerde + Vinoodh Matadin
Photography: Tim Walker
Photography: Inez van Lamsweerde + Vinoodh Matadin
Photography: Tim Walker
Upcycling
By The Numbers
By The Numbers
1400
Vintage scarves upcycled
Vintage silk scarves were locally sourced to create 100 one-of-a-kind statement-making dresses.
8500+
Yards of fabric upcycled
Over a 2 year period, Bird by Juicy Couture used upcycled fabrics to create their seasonal collection of 50 styles.
